According to Richie Mensah, CEO of Lynx Entertainment, KiDi’s well-known ‘Say Cheese’ music video was made for GH200, a remarkably low budget that came about as a result of Covid-19 pandemic limits.
In the first episode of his new podcast, “MasterMinds,” which focused on technology, finance, and ideas from the music industry, Mensah revealed the unexpected production cost.
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According to the entertainment executive, creative teams were compelled to operate within extremely tight budgets during the epidemic, which resulted in unique ways to music video creation that preserved quality while lowering expenses.
One of KiDi’s breakthrough songs, “Say Cheese,” showed that when imagination and ingenuity drive production choices, successful music videos may be made without a significant cash outlay.
The podcast’s premiere episode, titled “The Future of Money Explained,” featured crypto trader Futurist Kwame discussing technology evolution, financial analysis, and educational transformation in the digital era.
Mensah’s disclosure demonstrates how the COVID-19 epidemic compelled the global entertainment sector to modify its production techniques, frequently leading to unforeseen cost savings that go against conventional budgetary presumptions.
